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Helping B2B SaaS companies build profitable Founder-led Content Machines

Transform Your CEO's expertise into must-see social content that cultivates awareness, trust, and credibility.

Who Is The Sauce For?

Companies that want to align their marketing strategy for today's buyer.

Companies that have an expert on their team.

This is typically the CEO of the organization or someone who has expertise and deep knowledge in their field.

Unsustainable growth with outbound sales

Hiring another SDR costs 60K+ annually plus expenses for tradeshows creating extremely high customer acquisition costs.

Today's buyer does their own research

Research shows over 80% of the buyer's journey is done independently and today's buyer uses social listening (e.g. LinkedIn).

Companies that are looking for new ways of client acquisition

Your prosect has received 10 cold emails and the same 10 Linkedin connect messages today - you need to stand out from the noise.

Selling $20K+ products to sophisticated buyers

Sophisticated buyers require trust and market authority when in the decision-making process.

Companies that value the long-term gains from building brand

When you hear CRM you think of Salesforce of Hubspot - that is the value of a brand. This is how you win exponentially in your market.

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I've been able to connect with the exact decision-makers in the companies we want to work with - The relationship is so much better this way than a cold approach.
 

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Philip Lunn
Chief Executive Officer

Generate high-quality inbound leads for your business 

1. Get on a strategy session to discover innovative inbound strategies.

2. Learn how to use & the value of founder-led marketing

3. Get resources

 

We've had old prospects come back to book a demo and thought we were a completely different company.

Vik Saini

VP Of Sales

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Manny came in and helped us streamline our internal social media distribution system and keeping us up to date with the best strategies to keep growing the accounts. We've seen massive growth the last 6 months

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Alex Salois
Senior Content Manager

Manny and his team created a sophisticated social media strategy after deep research with our audience. They brought hype for our latest launch

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Marie Kennedy
Executive Producer

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1. Fill out an in-depth questionnaire to find your thought leadership positioning

We send over a 73-questionnaire to understand your content capacity and uncover thought leadership opportunities.

2. Process information shared through our Content Machine™ Frameworks

Receive a personalized content strategy to begin growing your thought leadership across social platforms.

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service delivery process icon

3. Create memorable thought leadership content

We will create interview-style content with your thought leader every week and it is strategically planned to create high-quality bite-sized content, email newsletters, written LinkedIn posts, and while continuously testing different types of creatives.

4. Generate demand with our distribution workflows

Our team uses AI-powered workflows to create high-performing social media posts based on analyzing data from similar niche content combined with a LinkedIn & Meta Ads strategy to target the decision-makers in your ICP.

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service delivery process icon

5. Analyze performance & Iterate

We analyze how the thought leadership content and paid ads strategy performed against the metrics set in place. Based on the insights discovered we will continue to optimize the content to find the sweet spot.

We are not just another marketing agency - we've used these proven strategies ourselves

We've generated demand for our agency and in-house DTC brand through the same thought leadership strategies we will be sharing with you.

Founder-led
Marketing

Get high-quality leads ready to convert in your DMs from our thought leadership management

AREAS OF FOCUS

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Dedicated Growth Marketer & Director of Demand Gen
Dedicated video editorpy writer

Dedicated copywriter

1 weekly interview/podcast

20 pieces of content/mo

12 Linkedin Videos + Thumbnails

12 Youtube Short videos + Thumbnail 

LinkedIn Ads Management

Create 1 long-form newsletter

Founder-led
Consulting

Get 1-on-1 consulting to begin your own founder-led marketing approach.
 

AREAS OF FOCUS

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1-on-1 consulting video calls

Dedicated Director Of Demand Gen

Thought leadership positioning

Profile optimization

Content Ideation

Content systems

Funnel building & optimization

Social media best practices

Content training

  • How long until we should expect results?
    This has varied depending on client's product typical sales cycle but anywhere from 2-4 months.
  • What is the difference between founder-led marketing & personal branding?
    Personal branding is used to establish a positioning and expected experience on media in order to grow a following. Founder-led marketing takes it a step further by incorporating proven content frameworks that will generate revenue from personal content.
  • What type of results can I expect working with you?
    You will be able to generate 11-16 high-converting leads in your inbox every month after the initial warm up period (Typically will start seeing traction after 1.5 months).

Ready for a strategy call?

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