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Helping B2B SaaS companies build profitable 

Founder-led Content Machines

Transform Your CEO's expertise into must-see social content that cultivates awareness, trust, and credibility.

Who is the sauce for?

Our approach is for B2B companies that want to align their GTM strategy for today's buyer.

Companies that have an expert on their team.

This is typically the CEO of the organization or someone who has expertise and deep knowledge in their field.

Unsustainable growth with outbound sales

Hiring another SDR costs 60K+ annually plus expenses for tradeshows creating extremely high customer acquisition costs.

Today's buyer does their own research

Research shows over 80% of the buyer's journey is done independently and today's buyer uses social listening (e.g. LinkedIn).

Companies that are looking for new ways of client acquisition

Your prospect has received 10 cold emails and 10 LinkedIn connect messages today - you need to stand out from the noise.

Selling $20K+ products to sophisticated buyers

Sophisticated buyers require trust and market authority when in the decision-making process.

Companies that value the long-term gains from building brand

When you hear CRM you think of Salesforce of Hubspot - that is the value of a brand. This is how you win exponentially in your market.

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I've been able to connect with the exact decision-makers in the companies we want to work with - The relationship is so much better this way than a cold approach.
 

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Philip Lunn
Chief Executive Officer

Generate high-quality inbound leads for your business 

1. Learn how to get prospects DMing you on social media (eg. LinkedIn)

2. Learn how to implement & the value of founder-led marketing

3. Get resources on building a B2B content machine

 

We've had old prospects come back to book a demo and thought we were a completely different company.

Vik Saini
VP Of Sales

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Manny came in and helped us streamline our internal social media distribution system and keeping us up to date with the best strategies to keep growing the accounts. We've seen massive growth the last 6 months

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Alex Salois
Senior Content Manager

Manny and his team created a sophisticated social media strategy after deep research with our audience. They brought hype for our latest launch

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Marie Kennedy
Executive Producer

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1. Fill out an in-depth questionnaire to find your thought leadership position & strategic narrative

We send over a 100-questionnaire to understand your content capacity and uncover thought leadership opportunities. Also, we need to craft a company strategic narrative that overshadows your entire content strategy.

2. Implement SAUCE™ content systems & process information provided through our frameworks

Our team has perfected our SAUCE content systems™ over the years to build an internal content machine that each department can leverage. From the information provided, we will create a personalized content strategy that shares expertise across social platforms alongside supporting your company's strategic narrative.

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3. Create thought leadership content in an interesting way

We will work with your thought leader every week to pump out a long-format content series (podcast, YouTube channel, webinars) and it is strategically planned to create high-quality bite-sized content, paid advertising campaigns, email newsletters, and written LinkedIn posts.

4. Generate demand with our distribution workflows

Our team has established AI-powered content workflows to create high-performing social media posts based on analyzing a large dataset from similar niche content combined with a LinkedIn & Meta Ads strategy to target the exact decision-makers in your ICP.

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5. Empower the entire GTM Strategy

We have an entire demand generation team of seasoned marketers that work with your marketing & sales teams to leverage the thought leadership content across all acquisition channels (e.g. Helping SDRs leverage the content when outreaching or Helping marketing leverage the founder-led marketing content in an email campaign).

We are not just another B2B marketing agency - we've used these proven strategies ourselves

We've generated demand for our agency and in-house DTC brand through the same thought leadership strategies we will be sharing with you.

Founder-led Marketing
Management

Get high-quality leads ready to convert in your DMs with a thought leadership content engine

AREAS OF FOCUS

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Dedicated content strategist (social & search) & director of demand gen
Dedicated video editor & copywriter

1 long-format content filming/ week

20 pieces of content assets/ month

12 Linkedin Videos + Thumbnails

12 Youtube Short videos + Thumbnail 

Paid Ads Management (Linkedin, Google, Meta)

Create 1 long-form newsletter

Go-To-Market Content Consulting

Get consulting to begin your content machine & how to make it work with the company GTM strategy.

AREAS OF FOCUS

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1-on-1 consulting video calls

Dedicated GTM Consultant

Strategic narrative & brand building Thought leadership strategy

social media strategy

Content Ideation

Building content systems

Funnel building & optimization

Media training (content & social media)

  • How long until we should expect results?
    This has varied depending on client's product typical sales cycle but anywhere from 2-4 months.
  • What is the difference between founder-led marketing & personal branding?
    Personal branding is used to establish a positioning and expected experience on media in order to grow a following. Founder-led marketing takes it a step further by incorporating proven content frameworks that will generate revenue from personal content.
  • What type of results can I expect working with you?
    You will be able to generate 11-16 high-converting leads in your inbox every month after the initial warm up period (Typically will start seeing traction after 1.5 months).

Ready for a strategy call?

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